Bookcover of Events and Festivals as strategies for a Region and City
Booktitle:

Events and Festivals as strategies for a Region and City

Editions universitaires europeennes (2019-05-06 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-613-8-48282-6

ISBN-10:
6138482824
EAN:
9786138482826
Book language:
English
Blurb/Shorttext:
The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.
Publishing house:
Editions universitaires europeennes
Website:
http://www.editions-ue.com/
By (author) :
Jung Feng Shih
Number of pages:
52
Published on:
2019-05-06
Stock:
Available
Category:
Other
Price:
39.90 €
Keywords:
Event, City Branding, destination branding

Books loader

Newsletter

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING