Bookcover of Destination Promotion And Development In The Middle East
Booktitle:

Destination Promotion And Development In The Middle East

A study of risk perception analysis and effectiveness of marketing and promotion in the Middle East, UAE and Dubai

LAP LAMBERT Academic Publishing (2013-09-04 )

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ISBN-13:

978-3-659-44208-7

ISBN-10:
3659442089
EAN:
9783659442087
Book language:
English
Blurb/Shorttext:
“Some of the stunning countries in the Middle East became luxury destinations a long time ago, and the United Arab Emirates is one of them,” -Pascal Duchauffour, area vice president of Europe and Middle East at Ritz-Carlton, Manama, Bahrain. Unfortunately, most of us consider media as a source that either supports or affects our decision making process while addressing our perception in vacationing in the Middle East. Unlike natural disasters, the Arab region have an ongoing political crisis that continues to have an impact on the destinations image. This book aims at providing information on how distribution channels are interrelated in building an image of a country as a destination. Therefore, the findings have been divided into categories which when combined can give the readers an insight on the factors that have to be considered while choosing a destination, destination's image and effectiveness of marketing and promotion.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Ankita Mohan Nair
Number of pages:
68
Published on:
2013-09-04
Stock:
Available
Category:
General Social sciences
Price:
39.90 €
Keywords:
Tourism, Decision Making, marketing and promotion, Risk Perception, destination image, The Middle East

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