Bookcover of Customer Behavior and Online Satisfaction: Impacts of Critical Factors
Booktitle:

Customer Behavior and Online Satisfaction: Impacts of Critical Factors

The Measurement of Web-customer Satisfaction in Online Environments within Malaysia

LAP LAMBERT Academic Publishing (2011-12-09 )

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ISBN-13:

978-3-8473-1339-7

ISBN-10:
3847313398
EAN:
9783847313397
Book language:
English
Blurb/Shorttext:
How can customer satisfaction make a connection between customer’s attitudes and mind-setting regarding online shopping? Customer satisfaction program is the most significant objective of this book to create consistent and valid feedback to receive the expression and voice of customer which can be the first step to start and utilize strategies that lead to customer retention- the most valuable corporate asset. Regarding the relationship between satisfaction and online shopping priorities, rejections and measurements that can be accumulated by customer, are shown in this book. Obviously, preference attitude development of customer is the aim of every business and to accomplish this objective continuous customer experience management is to be there; it means measurement of customer satisfaction after online purchasing needs more effort to keep and satisfy the customer.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Zahra Sadeghi, Hadi Farid
Number of pages:
112
Published on:
2011-12-09
Stock:
Available
Category:
Business management
Price:
49.00 €
Keywords:
Information Quality, online shopping, Website Design, customer satisfaction, Consumer Behavior, delivery

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