Bookcover of Corporate social responsibility in purchasing behaviour

New

9786202607599
Booktitle:

Corporate social responsibility in purchasing behaviour

Case Cineplanet Real Plaza, Piura, 2019

Our Knowledge Publishing (2020-06-30 )

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ISBN-13:

978-620-2-60759-9

ISBN-10:
6202607599
EAN:
9786202607599
Book language:
English
Blurb/Shorttext:
The research seeks to establish what is the influence of Corporate Social Responsibility on the purchasing behavior of consumers in the company Cineplanet Real Plaza - Piura in the year 2019. The study, due to its level of explanatory type, presents a non-experimental - transactional - correlational design. In order to respond to the problem posed, How does CSR influence the purchasing behavior of consumers at Cineplanet Real Plaza - Piura, 2019? an interview guide and a questionnaire were used as data collection instruments; the interview guide was applied to the sales manager, while the questionnaire was applied to a sample of 207 consumers at Cineplanet Real Plaza - Piura.Finally, it was concluded that CSR has a positive and significant influence on the purchasing behavior of consumers at Cineplanet Real Plaza - Piura, 2019.
Publishing house:
Our Knowledge Publishing
Website:
https://sciencia-scripts.com
By (author) :
Mileny Marienella Contreras Fiestas, Clara Mercedes Vegas Ramírez, Luis Alberto Sánchez Pacheco
Number of pages:
60
Published on:
2020-06-30
Stock:
Available
Category:
Business management
Price:
26.90 €
Keywords:
Corporate Social Responsibility, purchasing behavior

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