Bookcover of Corporate Image and Foreign Funding
Booktitle:

Corporate Image and Foreign Funding

The relationship between corporate image and the level of foreign funding in Kenya

LAP LAMBERT Academic Publishing (2013-06-13 )

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ISBN-13:

978-3-659-40731-4

ISBN-10:
3659407313
EAN:
9783659407314
Book language:
English
Blurb/Shorttext:
Corporate image of an organization is the impression created to the general public and other stakeholders according to the level of knowledge, information and understanding of facts about the organization. This relationship has traditionally been focused on operational and financial performance of an organization. The book critically examines the relationship between corporate image and the level of foreign funding by using KEMRI as a case study. The book confirms that corporate reputation is vital for both the survival of the firm in the long run, and financial performance especially donor funded organizations. However, book also shows that the relation between reputation and performance is not always as straightforward because of the wide range of other intervening factors such as communications policy, corporate culture among others. These factors affect the actual outcome of the interplay between a corporate image and ability to attract and maintain foreign or donor financial support of an institution. This book is a must read for individuals or organizations dealing with donor funding.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Davis M. Mkoji
Number of pages:
108
Published on:
2013-06-13
Stock:
Available
Category:
Media, communication
Price:
54.90 €
Keywords:
image and funding

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