Bookcover of Consumer Aesthetic Experience in a Retail Context
Booktitle:

Consumer Aesthetic Experience in a Retail Context

Pure, Popular, Modern, and Postmodern Aesthetic Experiences

VDM Verlag Dr. Müller (2010-01-06 )

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ISBN-13:

978-3-639-22168-8

ISBN-10:
3639221680
EAN:
9783639221688
Book language:
English
Blurb/Shorttext:
This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains how a variety of consumer aesthetic experiences is formed, and what the major factors that account for this variety are. As a result, this book illustrates the four dominant categories of consumer aesthetic experiences - pure, popular, modern, and postmodern - and their unique characteristics. This study also extends our understanding of the co-creative experience of the consumer and demonstrates how to enhance retail design strategy.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Krittinee Nuttavuthisit
Number of pages:
124
Published on:
2010-01-06
Stock:
Available
Category:
Advertisement, marketing
Price:
59.00 €
Keywords:
Consumer Aesthetic Experience, Retail Atmospherics, Retail Design

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