Bookcover of Brand engagement
Booktitle:

Brand engagement

Betascript Publishing (2010-12-03 )

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ISBN-13:

978-613-3-95954-5

ISBN-10:
6133959541
EAN:
9786133959545
Book language:
English
Blurb/Shorttext:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Brand Engagement is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by institutions and organizations, but is equally created by the perceptions, attitudes, beliefs and behaviors of those with whom these institutions and organizations are communicating or engaging with.
Publishing house:
Betascript Publishing
Website:
https://www.betascript-publishing.com/
Edited by:
Frederic P. Miller, Agnes F. Vandome, John McBrewster
Number of pages:
96
Published on:
2010-12-03
Stock:
Available
Category:
Advertisement, marketing
Price:
34.00 €
Keywords:
Advertising, communication, social, Media, Employer, Communications, socialization, Mediation

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