Bookcover of A Study on the Effects of Superstition as Destination Attractiveness
Booktitle:

A Study on the Effects of Superstition as Destination Attractiveness

A Behavioral Intention Approach

LAP LAMBERT Academic Publishing (2012-10-16 )

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ISBN-13:

978-3-659-27799-3

ISBN-10:
3659277991
EAN:
9783659277993
Book language:
English
Blurb/Shorttext:
Superstitious beliefs date back thousands of years and continue to the present, and research suggests that superstitious beliefs have a robust influence on product satisfaction and decision making under risk. The study therefore examines how superstition attitude will impact potential tourists’ intention to visit a destination so that relevant organizations (e.g. destination management/marketing organizations) could better understand potential tourists’ behaviors, identify a niche market encompassing those prone to superstition, and tailor the tourism products to the needs and beliefs of potential tourists. The study adopted a survey instrument. A mixed-method data collection procedure was employed to populate the sample. A total of 323 questionnaires were collected from Virginia Tech students, at both undergraduate and graduate level. A multiple regression analysis method was employed for hypothesis testing. The study finds that the more positive potential tourists’ attitude is about superstition, the more likely they are to visit a destination with superstition as its attractiveness. Implications and future studies were suggested based on the findings of the study.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Yunzhou Zhang
Number of pages:
132
Published on:
2012-10-16
Stock:
Available
Category:
Other
Price:
59.00 €
Keywords:
Behavioral Intention, superstition, superstition attitude, destination attractiveness, superstition as destination attractiveness (SADA)

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