6-3-5 Brainwriting
Creativity Techniques, Marketing, Advertising, Design, New Product Development, Brainstorming
978-620-1-20992-3
6201209921
64
2012-07-06
29.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. 6-3-5 Brainwriting (also known as the 6-3-5 Method, or Method 635) is a group creativity technique used in marketing, advertising, design, writing and product development originally developed by Professor Bernd Rohrbach in 1968. Based on the concept of Brainstorming, the aim of 6-3-5 Brainwriting is to generate 108 new ideas in half an hour. In a similar way to brainstorming, it is not the quality of ideas that matters but the quantity.
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Psychology
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