Tvb Jade On-Air Identity
TVB Jade, Television licence, China Central Television
978-613-9-33558-9
6139335582
76
2012-05-10
29.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. TVB Jade's are similar in principles to its European counterparts, but also have great differences. A typical TVB ident package typically consists of only one to two idents, and does not have a unifying theme (with the exception of the "seasons" ident that was aired during the early 90's). The idents are, therefore, not as visually striking as its European counterparts. However, as TVB enjoys a predominant ratings advantage in Hong Kong over its rivals almost since its inception, people in Hong Kong often identify with the idents somewhat, with idents from different periods reminding them of the famous shows made at that time.
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Sciences sociales Générales
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