Couverture de Operational Challenges Facing eTourism in Kenya
Titre du livre:

Operational Challenges Facing eTourism in Kenya

eTourism in Kenya

LAP LAMBERT Academic Publishing (29-08-2011 )

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ISBN-13:

978-3-8454-7227-0

ISBN-10:
3845472278
EAN:
9783845472270
Langue du livre:
Anglais
texte du rabat:
Since its inception, the Internet provided unprecedented opportunities for businesses to leverage their marketing and business potential. The Internet facilitated global representation, travel distribution and marketing of tourism. This study aimed at developing a thesis surrounding the issues that influence the adoption of online travel distribution technology by identifying and evaluating the challenges that face the adoption of E-Tourism in Kenya. It also sought to find out whether there were significant associations between the challenges and Internet preference. The study further investigated the nature of travel distribution systems in use in the travel companies. The Data were collected using a Questionnaire and a structured Interview schedule. Quantitative data were analyzed using: descriptive statistics and inferential statistics, which were calculated using the F-test, Correlation, Principal component analysis and Multinomial logistic modeling techniques. Qualitative data analysis, were done by organizing and analyzing the content according to major themes and objectives of the study.
Maison d'édition:
LAP LAMBERT Academic Publishing
Site Web:
https://www.lap-publishing.com/
de (auteur) :
Shem Wambugu Maingi
Numéro de pages:
144
Publié le:
29-08-2011
Stock:
Disponible
Catégorie:
Lettres, Rhétorique
Prix:
59.00 €
Mots-clés:
Etourism, Kenya, Tourism, Electronic Commerce

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