Couverture de ONLINE SHOPPING INNOVATIVENESS
Titre du livre:

ONLINE SHOPPING INNOVATIVENESS

A MULTIPLE DISCRIMINANT ANALYSIS

VDM Verlag Dr. Müller (07-10-2009 )

Books loader

Omni badge éligible au bon d'achat
ISBN-13:

978-3-639-20596-1

ISBN-10:
3639205960
EAN:
9783639205961
Langue du livre:
Anglais
texte du rabat:
This book grants substantial deliberation on information concerning to online shopping innovativeness in Malaysia accentuates on a Multiple Discriminant Analysis. Multiple Discriminant Analysis was used to examine whether significant differences exist among the groups of online shopper innovative categories in terms of the predictor variables (Subjective Norm, Attitude, and Expectation Congruency) and also to determine which predictor variable contribute much to most of the inter-group differences. The book comprise of seven remarkable chapters. The chapter has several figures and tables that explain the issues related to online shopping innovativeness and its imperative findings and discussions. Essentially, the book publishes high quality of original research papers and fosters a cooperative exploration and exchange of ideas and practices based on research relevant to online shopping innovativeness.
Maison d'édition:
VDM Verlag Dr. Müller
Site Web:
http://www.vdm-verlag.de
de (auteur) :
Norazah Mohd Suki
Numéro de pages:
80
Publié le:
07-10-2009
Stock:
Disponible
Catégorie:
Publicité, Marketing
Prix:
49.00 €
Mots-clés:
online shopping, INNOVATIVENESS, MULTIPLE DISCRIMINANT ANALYSIS, Marketing, Malaysia

Books loader

Lettre d'information

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal Virement bancaire

  0 produits dans le panier
Modifier le contenu du panier
Loading frontend
LOADING