Couverture de Managing Customer Profitability in a Saturated and Competitive Market
Titre du livre:

Managing Customer Profitability in a Saturated and Competitive Market

A Systematic Approach

LAP LAMBERT Academic Publishing (11-02-2011 )

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ISBN-13:

978-3-8443-0739-9

ISBN-10:
3844307397
EAN:
9783844307399
Langue du livre:
Anglais
texte du rabat:
In a saturated and competitive market, the dynamic nature of customers' behavior increases the unsteadiness and unpredictability of customer profitability, making marketing planning and tactics development inefficient and ineffective. This book provides a framework of Customer Profitability Management (CPM) and its implementation that enables a firm to be more responsive to customer needs and facilitates the growth of customer equity.
Maison d'édition:
LAP LAMBERT Academic Publishing
Site Web:
https://www.lap-publishing.com/
de (auteur) :
Hsiao-Fan Wang, Wei-Kuo Hong
Numéro de pages:
92
Publié le:
11-02-2011
Stock:
Disponible
Catégorie:
Gestion
Prix:
49.00 €
Mots-clés:
Customer Lifetime Value, Customer Profitability Management, Quality Function Deployment, fuzzy set theory, Quality Function Deployment

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