Couverture de Internationalization Strategy for Small Medium Enterprises (SMEs)
Titre du livre:

Internationalization Strategy for Small Medium Enterprises (SMEs)

A Case Study of Taiwanese Automobile parts and Accessories SME

LAP LAMBERT Academic Publishing (29-11-2011 )

Books loader

Omni badge éligible au bon d'achat
ISBN-13:

978-3-8473-0267-4

ISBN-10:
3847302671
EAN:
9783847302674
Langue du livre:
Anglais
texte du rabat:
Internationalization of Small Medium Enterprises (SMEs) has been shown to have big contribution to SMEs’ growth. It is found that an SME’s age to internationalize has a negative moderating impact on the relationship between internationalization and firm growth. This study examines the steps for SMEs, especially low-tech SMEs, to enter foreign market in the early age of the firm. Two months observation in one Taiwanese automobile parts and accessories SME and deep interview with the CEO are held. It is found that the need of human resources with international entrepreneurial orientation is the first step of SMEs internationalization process. The next step needed is international preparation. It is found that supplier relationship management and social networking are the most important elements need to be prepared in the initial stage of internationalization process. Supplier can act as piggy backing for SMEs in access resources to enter international market, whereas social networking provides the easiest way for SMEs to enter international market. It is also found that marketing management and operation management is necessary to enhance SMEs’ internationalization performance.
Maison d'édition:
LAP LAMBERT Academic Publishing
Site Web:
https://www.lap-publishing.com/
de (auteur) :
Pratiwi Winata, Kung Jeng Wang
Numéro de pages:
80
Publié le:
29-11-2011
Stock:
Disponible
Catégorie:
Gestion des affaires
Prix:
49.00 €
Mots-clés:
SME, Internationalization, Supplier Relationship Management, Marketing, Operation, Management., Operationssaal, Management

Books loader

Lettre d'information

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal Virement bancaire

  0 produits dans le panier
Modifier le contenu du panier
Loading frontend
LOADING