Couverture de Greece: An Upcoming Event Destination
Titre du livre:

Greece: An Upcoming Event Destination

Case Study: Regarding the Process in Athens’ Event Industry in the Aftermath of the Olympic Games in 2004

VDM Verlag Dr. Müller (08-03-2009 )

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ISBN-13:

978-3-639-12818-5

ISBN-10:
3639128184
EAN:
9783639128185
Langue du livre:
Anglais
texte du rabat:
The event industry is a very fast growing industry which is calculated in the tourism GDP. Events often have a catalyst function especially when speaking of the Olympic Games. Athens hosted the Games in 2004 and benefited from the Games regarding infrastructure, media awareness and venues. The in-depth analysis of secondary research showed that Athens’ event industry had not been specifically analyzed before. The primary research was used to gain in-depth information from decision makers of the Athens event industry and from buyers and participants.
Maison d'édition:
VDM Verlag Dr. Müller
Site Web:
http://www.vdm-verlag.de
de (auteur) :
Christina Häffner geb. Hohn
Numéro de pages:
132
Publié le:
08-03-2009
Stock:
Disponible
Catégorie:
Publicité, Marketing
Prix:
59.00 €
Mots-clés:
Event Management, Marketing, Greece, Destination Management, City Marketing, City Tourism, Regional Development, City Tourism

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