Couverture de Events and Festivals as strategies for a Region and City
Titre du livre:

Events and Festivals as strategies for a Region and City

Editions universitaires europeennes (06-05-2019 )

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ISBN-13:

978-613-8-48282-6

ISBN-10:
6138482824
EAN:
9786138482826
Langue du livre:
Anglais
texte du rabat:
The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.
Maison d'édition:
Editions universitaires europeennes
Site Web:
http://www.editions-ue.com/
de (auteur) :
Jung Feng Shih
Numéro de pages:
52
Publié le:
06-05-2019
Stock:
Disponible
Catégorie:
Autres
Prix:
39.90 €
Mots-clés:
Event, City Branding, destination branding

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