Couverture de Event Experience
Titre du livre:

Event Experience

A qualitative study on the impact of the Peak/End Rule in event experiences

LAP LAMBERT Academic Publishing (11-04-2012 )

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ISBN-13:

978-3-8484-9343-2

ISBN-10:
3848493438
EAN:
9783848493432
Langue du livre:
Anglais
texte du rabat:
How to design for a good experience? This book gives insight in factors that can be kept in mind when organising an event. Get a more thorough view on the characteristics at play in event experiences based on qualitative research conducted under frequent event visitors and seasoned event organisers. Learn about how the theory of the Peak/End Rule influences various experiences such as music, drama and film, and how you can use this theory to improve the event experiences for the visitors of your event.
Maison d'édition:
LAP LAMBERT Academic Publishing
Site Web:
https://www.lap-publishing.com/
de (auteur) :
Sam Warnaars
Numéro de pages:
72
Publié le:
11-04-2012
Stock:
Disponible
Catégorie:
Médias, Communication
Prix:
49.00 €
Mots-clés:
Marketing, Events, Event experience, Experience Marketing, event programming

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