Consumer neuroscience
978-613-3-90404-0
6133904046
64
2010-11-17
29.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Consumer neuroscience is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in both normal and diseased individuals.
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Sciences sociales Générales
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