Couverture de Choice Architecture
Titre du livre:

Choice Architecture

Alphascript Publishing (22-09-2010 )

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ISBN-13:

978-613-0-69329-9

ISBN-10:
613069329X
EAN:
9786130693299
Langue du livre:
Anglais
texte du rabat:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.Choice architecture describes the way in which decisions are influenced by how the choices are presented, and is a term used by Cass Sunstein and economist Richard Thaler in the 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness. Parallels are drawn between choice architecture and traditional architecture.
Maison d'édition:
Alphascript Publishing
Site Web:
https://www.alphascript-publishing.com/
Edité par:
Frederic P. Miller, Agnes F. Vandome, John McBrewster
Numéro de pages:
152
Publié le:
22-09-2010
Stock:
Disponible
Catégorie:
Langue et Sciences littéraires
Prix:
49.00 €
Mots-clés:
Advertising, Architecture, decision, Impulse, Sunstein, Framing

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