Couverture de Biotechnology Management from A Strategic Management Perspective
Titre du livre:

Biotechnology Management from A Strategic Management Perspective

Strategic Cognition and Strategic Behavior of R&D Managers

Scholars' Press (28-05-2015 )

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ISBN-13:

978-3-639-76411-6

ISBN-10:
3639764110
EAN:
9783639764116
Langue du livre:
Anglais
texte du rabat:
The U.S. bio-pharmaceutical industry is the best contributor to new drug developments in the global marketplace. In this highly innovation-driven industry, R&D managers make sense of strategic issues and take actions based on them. This study empirically validated R&D managerial cognitive interplay with R&D behavior and innovation. Furthermore, this study formulated the best-fitting innovative management model for achieving innovation. The outcome of this study essentially placed R&D managers in the center of innovation and refined R&D managerial impact on cognitive and behavioral process in the pursuit of innovation. Finally, this study provided R&D managers with the five predictors of innovation for them to be cognizant of how to efficiently increase innovation. This study revealed the significance of the R&D managerial model as it highlights the interwoven and multifaceted relationships between R&D managerial cognition, R&D behavior, and innovation.
Maison d'édition:
Scholars' Press
Site Web:
http://www.scholars-press.com
de (auteur) :
Rachel Kim
Numéro de pages:
156
Publié le:
28-05-2015
Stock:
Disponible
Catégorie:
Gestion des affaires
Prix:
47.90 €
Mots-clés:
strategic management, pharmacueticals, strategic cognition, Innovation, biotech, strategic behavior, R&D management

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