Buchcover von Public
Buchtitel:

Public

General Public, Public relations, Communication studies, Political science, Advertising

Aud Publishing (14.07.2012 )

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ISBN-13:

978-620-1-40680-3

ISBN-10:
6201406808
EAN:
9786201406803
Buchsprache:
Englisch
Klappentext:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. In public relations and communication science, publics are groups of individuals, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
Verlag:
Aud Publishing
Webseite:
http://www.alphascript-publishing.com
Herausgegeben von:
Eldon A. Mainyu
Seitenanzahl:
96
Veröffentlicht am:
14.07.2012
Lagerbestand:
Lieferbar
Kategorie:
Soziologie
Preis:
34,00 €
Stichworte:
Science, communication, Advertising, relations, public, political, General, Studies

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