Buchcover von Physicians, Pharmaceutical Retailers & Wholesalers Behaviour
Buchtitel:

Physicians, Pharmaceutical Retailers & Wholesalers Behaviour

Importance in Pharmaceutical Marketing

LAP LAMBERT Academic Publishing (11.08.2012 )

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ISBN-13:

978-3-659-19856-4

ISBN-10:
3659198560
EAN:
9783659198564
Buchsprache:
Englisch
Klappentext:
This book strives to build concepts by discussing the physicians, pharmaceutical retailers and wholesalers responses to marketing activities of drug companies. The pharmaceutical sector is a cornerstone of the Indian Economy. The Indian pharmaceutical industry is playing a key role in promoting and sustaining development in the vital field of medicines. The book provides an in-depth understanding of the physicians, pharmaceutical retailers and wholesalers behaviour- the heart of pharmaceutical marketing. It covers important material that is often missing in physicians and pharmacists behavior texts. The management students, pharmaceutical marketers, researchers and professionals working in the area of pharmaceutical marketing would find this book as useful reference.
Verlag:
LAP LAMBERT Academic Publishing
Webseite:
https://www.lap-publishing.com/
von (Autor):
HARPREET SINGH
Seitenanzahl:
128
Veröffentlicht am:
11.08.2012
Lagerbestand:
Lieferbar
Kategorie:
Werbung, Marketing
Preis:
59,00 €
Stichworte:
Pharmaceutical Marketing, Physicians Behaviour, Pharmaceutical Retailers and Wholesalers Behavioour, Physicians and Pharmacists Responses

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