Buchcover von Mental Accounting
Buchtitel:

Mental Accounting

Richard Thaler, Economy, Marginal propensity to consume

Fer Publishing (18.07.2012 )

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ISBN-13:

978-613-7-46754-1

ISBN-10:
6137467546
EAN:
9786137467541
Buchsprache:
Englisch
Klappentext:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A concept first named by Richard Thaler, mental accounting attempts to describe the process whereby people code, categorize and evaluate economic outcomes. One detailed application of mental accounting, the behavioral life cycle hypothesis, posits that people mentally frame assets as belonging to either current income, current wealth or future income and this has implications for their behavior as the accounts are largely non-fungible and marginal propensity to consume out of each account is different.
Verlag:
Fer Publishing
Webseite:
http://www.alphascript-publishing.com
Herausgegeben von:
Waylon Christian Terryn
Seitenanzahl:
60
Veröffentlicht am:
18.07.2012
Lagerbestand:
Lieferbar
Kategorie:
Wirtschaft
Preis:
29,00 €
Stichworte:
Income, accounting, tax, mental, Revenue

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