Leo Kirch
Mass media, Entrepreneur, Kirch Group, Ludwig Maximilian University of Munich
978-613-7-49912-2
613749912X
108
2011-10-19
39,00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Leo Kirch was a German media entrepreneur who founded the Kirch Group. Kirch was born in Volkach, Bavaria, but shortly afterward his family moved to the nearby town of Würzburg. After completing High school he studied marketing and management as well as mathematics at the University of Munich, graduating in 1952. It was during this time that he gained an interest in electronic media. In 1956 he purchased the German rights for the Italian movie La strada. He borrowed money for this venture through an enterprise with a complicated and unclear structure, with ownership distributed amongst himself and various daughters. As his company rose to become one of the most important private media companies in the then West Germany, the country's second public broadcaster, ZDF, came to depend on it heavily for films and other programs, partly as a result of companies that appeared to be competing actually being owned by Kirch
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