Chief Reputation Officer (CRO)
Company, Corporation, Board of directors
978-613-9-95880-1
6139958806
96
2011-12-01
34,00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Chief reputation officer is a new executive level position at a corporation, company, organization, or institution, typically reporting directly to the CEO or board of directors and belonging to the executive board of directors. The chief reputation officer or CRO is responsible for reputation, brand, public relations/public affairs, and the integrated management and effective and efficient coherence and consistency of all internal and external communications, throughout all physical and virtual touch-points, in order to create a favorable base for strong and lasting relationships with the stakeholders on which the organization depends.
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