Web Strategy的封面
书籍主题:

Web Strategy

Internet Marketing Conference, Web Strategist, Website Governance

PlaisPublishing (2013-08-16 )

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ISBN-13:

978-613-9-01023-3

ISBN-10:
6139010233
EAN:
9786139010233
书籍语言:
英文
作品简介:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A web strategy is a strategic web direction for an organization. It outlines the most advantageous positioning for the company on the web, the experience it should create for its customers, the brand image it should project, the way it should engage the prospect and existing clients, partners, and suppliers, the way it should convert traffic to sales.As the web is evolving into so many directions hard to keep track of, a profession - the web strategist - is emerging. A web strategist is a professional with a business and marketing acumen, knowledgeable about the web technologies and trends, brand experience creation online, web design and technical solutions. The objective of such professional is to guide the organization towards performance and success online and oversee the successful performance of the organization's web team.
出版社 :
PlaisPublishing
网址:
http://www.betascript-publishing.com
出版发行由:
Jody Cletus
页码 :
96
发表日期:
2013-08-16
现货:
备有现货
类别:
综合社会科学
价格:
29.00 €
关键词:
strategy, web, organization, Section, Guide, 2009, merged

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