Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Warner-Amex Satellite Entertainment Company (WASEC) was a joint venture owned and operated by Warner Communications (whose share was overseen by Warner executive David Horowitz) and American Express (Lou Gerstner, then American Express President, ran the Amex share) that developed and worked on interactive television systems in the late 1970s and initiated several successful cable networks that remain well-known.In 1974, Warner Communications entered the cable television industry by forming Warner Cable in Ohio and Virginia. On December 1, 1977, Warner Cable's Columbus, Ohio unit introduced the QUBE, the world's first interactive television programming system that predated Video On Demand by decades. QUBE featured 30 channels, including ten premium and pay-per-view networks and ten interactive channels operated by set-top box connected to a modem.