Events and Festivals as strategies for a Region and City的封面
书籍主题:

Events and Festivals as strategies for a Region and City

Editions universitaires europeennes (2019-05-06 )

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ISBN-13:

978-613-8-48282-6

ISBN-10:
6138482824
EAN:
9786138482826
书籍语言:
英文
作品简介:
The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.
出版社 :
Editions universitaires europeennes
网址:
http://www.editions-ue.com/
由(作者):
Jung Feng Shih
页码 :
52
发表日期:
2019-05-06
现货:
备有现货
类别:
其它
价格:
39.90 €
关键词:
Event, City Branding, destination branding

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