Electronic Marketing Practises in Developing Countries的封面
书籍主题:

Electronic Marketing Practises in Developing Countries

The case of Egyptian business enterprises

VDM Verlag Dr. Müller (2011-04-28 )

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ISBN-13:

978-3-639-27461-5

ISBN-10:
363927461X
EAN:
9783639274615
书籍语言:
英文
作品简介:
The major aims of this book are to analyse the current practises of Electronic Marketing (E- Marketing) by Egyptian business enterprises, the different factors affecting the adoption of E- Marketing as well as the different forms, implementation levels and tools of E-Marketing used by these enterprises. It aims to test a theoretical model that can help to understand and interpret these relationships and seeks to evaluate the potential of E-Marketing in developing countries (Egypt). This work builds on previous research in the fields of E-marketing and adds to the relatively limited empirical research that has been conducted on E-Marketing in an Egyptian business context. In terms of contribution to knowledge, this book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by Egyptian business enterprises. It addresses some research gaps in the field, particularly in terms of the factors affecting E- Marketing adoption.
出版社 :
VDM Verlag Dr. Müller
网址:
http://www.vdm-verlag.de
由(作者):
Hatem El-Gohary
页码 :
232
发表日期:
2011-04-28
现货:
备有现货
类别:
广告,市场营销
价格:
79.00 €
关键词:
Electronic Marketing (E-Marketing), Electronic Marketing practises, developing countries, Electronic Marketing adoption, Egypt, Egyptian business enterprises, Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT)

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