Branding Finland on the Internet的封面
书籍主题:

Branding Finland on the Internet

Images and Stereotypes in Finland''s Tourism Marketing

LAP LAMBERT Academic Publishing (2010-01-04 )

Books loader

Omni badge 有获得代金券的资格
ISBN-13:

978-3-8383-3639-8

ISBN-10:
3838336399
EAN:
9783838336398
书籍语言:
英文
作品简介:
In today''s globalized world, countries compete on all levels and try to built and activly shape their image. Country branding is still a rather young dicipline and lacks connection to other fields of research. This study links intercultural communication to country branding by showing theoretical connections between stereotypes and country images. Due to the largely overlapping definitions of stereotypes and country images found in literature, the combined term of stereotyped images is introduced. The aim of this study is to explore what images of Finland are presented in tourism marketing activities and how marketing specialists evaluate the image of Finland. In a qualitative content analysis it was investigated which pictures of Finland were presented on the website of the Finnish Tourist Board. Furthermore, a qualitative expert survey with employees of the Finnish Tourist Board was conducted, asking them to evaluate the image of Finland and the importance of the website as marketing tool. This study should help understand better connections between intercultural communication and country branding and is aimed at professionals and researchers in these areas.
出版社 :
LAP LAMBERT Academic Publishing
网址:
https://www.lap-publishing.com/
由(作者):
Carolin Winter
页码 :
128
发表日期:
2010-01-04
现货:
备有现货
类别:
广告,市场营销
价格:
59.00 €
关键词:
Stereotype, Image, Country image, Tourism, Destination Branding, country branding, Finland, Marketing, Intercultural Communication

Books loader

时事通讯

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal CryptoWallet 银行转帐

LOGIN
  0产品在购物车内
编辑购物车
Loading frontend
LOADING