A Study on the Effects of Superstition as Destination Attractiveness的封面
书籍主题:

A Study on the Effects of Superstition as Destination Attractiveness

A Behavioral Intention Approach

LAP LAMBERT Academic Publishing (2012-10-16 )

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ISBN-13:

978-3-659-27799-3

ISBN-10:
3659277991
EAN:
9783659277993
书籍语言:
英文
作品简介:
Superstitious beliefs date back thousands of years and continue to the present, and research suggests that superstitious beliefs have a robust influence on product satisfaction and decision making under risk. The study therefore examines how superstition attitude will impact potential tourists’ intention to visit a destination so that relevant organizations (e.g. destination management/marketing organizations) could better understand potential tourists’ behaviors, identify a niche market encompassing those prone to superstition, and tailor the tourism products to the needs and beliefs of potential tourists. The study adopted a survey instrument. A mixed-method data collection procedure was employed to populate the sample. A total of 323 questionnaires were collected from Virginia Tech students, at both undergraduate and graduate level. A multiple regression analysis method was employed for hypothesis testing. The study finds that the more positive potential tourists’ attitude is about superstition, the more likely they are to visit a destination with superstition as its attractiveness. Implications and future studies were suggested based on the findings of the study.
出版社 :
LAP LAMBERT Academic Publishing
网址:
https://www.lap-publishing.com/
由(作者):
Yunzhou Zhang
页码 :
132
发表日期:
2012-10-16
现货:
备有现货
类别:
其它
价格:
59.00 €
关键词:
Behavioral Intention, superstition, superstition attitude, destination attractiveness, superstition as destination attractiveness (SADA)

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