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9783330063785

Standing out and fitting in

David Coldwell
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32.90 €
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ISBN-13:

978-3-330-06378-5

ISBN-10:
3330063785
EAN:
9783330063785
Book language:
English
Blurb/Shorttext:
Standing out and fitting in: achieving a balance between the need to translate content and localise websites to create/maintain a global online presence in today’s digital era. The necessity for product and content localisation has become more relevant in today’s digital era, as a result of the increase in global trade generated through the World Wide Web. In the case of online content localisation, it is inevitable that translation is a key factor in the preparation of a linguistically adequate text for cross-cultural information dissemination. To achieve an acceptable quality of text which is presented in a culturally sensitive manner and meets target user expectations the input of the professional translator cannot be overlooked.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
David Coldwell
Number of pages:
124
Published on:
2017-04-03
Stock:
Available
Category:
Media, communication
Price:
32.90 €
Keywords:
Content Creation, Content Management, Localization, Online Content, Website Localisation, translation, Website Translation

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