9783639303506

FROM BRAND PHILOSOPHIES TO CULTURAL CITIZENSHIP

Virginás Péter
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ISBN-13:

978-3-639-30350-6

ISBN-10:
3639303504
EAN:
9783639303506
Book language:
English
Blurb/Shorttext:
In this print version of his MA thesis the author deals with the fashion creation practice of a few contemporary Hungarian designers (from the fashion brands Je Suis Belle and Use Unused). At the intersection between fashion theory including a gender perspective, social history and cultural studies he examines how brand philosophies and Hungarian references project and shape consumer identities. While the designers constantly redefine "Hungarianness" at a fashionable, internationally appealing level, they maintain the cultural connections of the clothing fashion with Budapest, Hungary. Being a means to assert identities, cultural citizenship is viewed here as emerging through fashion; however, it becomes a double-barreled load: while offers to rethink relations to women's position and state-regulation not just in the present, but also related to the past, it is rather universal in its essence, and thus applicable to men and menswear also. Seen as a cultural practice, fashion and its design can serve as a new angle when discussing issues like "national" culture, cultural memory; and, it can expose the gender order of past, historically constituted regimes as well.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Virginás Péter
Number of pages:
60
Published on:
2010-10-24
Stock:
Available
Category:
Research on Woman and gender
Price:
49.00 €
Keywords:
"fashion", "fashion design", "cultural citizenship", "Budapest", "Hungary"

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